Why We’re Different

The Rufilla Approach

Jan 5, 2026

by Joe Nicholson

Managing Director & Founder
In the world of technology consultancy, especially when it comes to embedded Linux and smart products, there’s an unfortunate norm: information hiding, unclear pricing, and a tendency to make things more complicated than they need to be. At Rufilla, we’ve always done things differently.

Open By Design

When we say we’re open, we mean it. No information hiding, no keeping secrets to maintain dependency. Instead:

We share our knowledge freely
We provide comprehensive documentation
We explain our decisions and methods
We encourage questions and discussion
We make our processes transparent

Fair and Clear Pricing

One of our core principles is simple: we only charge for the time we actually spend on your project. This means:

No hidden fees or unexpected costs
Clear breakdown of work done
Flexible engagement models
You only pay for what you need
Regular updates on time spent

Upbeat and Enthusiastic

We genuinely love what we do, and it shows:

We bring energy and enthusiasm to every project
We're excited by the technical challenges
We enjoy finding innovative solutions
We make collaboration enjoyable
We celebrate successes with our clients
woman using phone at night

Teaching, Not Just Doing

We believe in building capabilities, not dependencies:

We share knowledge as we work together
We explain complex concepts clearly
We share best practices and industry knowledge
We build your team's confidence
We empower you to maintain and evolve your products

Partners in Innovation

We’re not just here to execute your ideas – we’re here to help them evolve:

We bring fresh perspectives to challenges
We suggest improvements and alternatives
We stay current with emerging technologies
We think beyond the immediate solution
We help you explore new possibilities
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Real Impact

This approach makes a difference:

Projects move faster with clear communication
Teams grow stronger through knowledge sharing
Solutions are more sustainable
Innovation happens naturally
Long-term costs are reduced

Why This Matters

Creating smart products isn’t easy. Embedded Linux systems are complex, IoT security is crucial, and bringing products to market requires extensive expertise. But we believe these challenges are best met with openness, enthusiasm, and a genuine commitment to our clients’ success.

Our approach might seem unconventional. Teaching clients everything we know? Being transparent about our methods? Charging only for actual work done? Yet it works, and it works well. Our clients stay with us not because they have to, but because they want to. They return for new projects because they trust us and value our partnership.

The Future We See

We envision a future where technology consulting isn’t about creating dependency or maintaining mysteries. Instead, it’s about:

Building genuine partnerships
Sharing knowledge freely
Creating sustainable solutions
Creating sustainable solutions
Driving real innovation
Ready to experience a different kind of technology partnership? Let’s talk about how we can help bring your smart product ideas to life – the right way.

Want to be part of the next chapter in smart product innovation?

Let's discuss how our experience can help bring your ideas to life.

Start Your Innovation Journey